The Art of
Scent Branding
Reinforcing Brand Identity Through the Power of Scent
What is Scent Branding and Why it Works?
Scent branding is much more than filling a space with a nice fragrance. It is the science behind creating a targeted, Signature Scent that is associated with a particular brand. By linking a unique scent to a brand, a strong bond is created with the consumer, thus becoming an extension of the brand’s identity.
Developing a Signature Scent
Scent branding is much more than filling a space with a nice fragrance. It is the science behind creating a targeted, Signature Scent that is associated with a particular brand. By linking a unique scent to a brand, a strong bond is created with the consumer, thus becoming an extension of the brand’s identity.
We provide businesses with a way to break through the auditory and visual overload by using scent to reach their customers on an emotional level, strengthen their brand and increase revenues.
Industries
Consumers use scents unconsciously to make buying decisions. Businesses use it consciously to create profits.