What Is Scent Marketing and How Does It Work?

Scent marketing means using a chosen fragrance in a space on purpose, so that people link that scent with your brand. A hotel lobby, a showroom or a clinic that always smells the same gives visitors a consistent first impression.

How it works

Smell is closely tied to memory. When guests meet the same scent every time they walk in, it becomes part of how they remember the place. That is why many hotels, retail stores and offices use ambient scenting as part of their brand experience.

What you need

  • A scent: a ready fragrance from our scent families, or a signature scent created for your brand with French perfume houses.
  • A commercial scent diffuser sized for the space: a wall-mounted unit, a large space aroma diffuser, or an HVAC scent diffuser connected to the air-conditioning ducts.
  • A schedule: smart devices let you set running times and intensity, so the scent is there when customers are.

Where it fits

Hotels, malls, retail stores, offices, clinics, gyms and showrooms. Each space needs a different device and intensity: a scent that suits a hotel lobby can be too strong in a small office.

Getting started

Tell us the size and type of your space and we will suggest the device and scent, with a quotation. You can also rent devices instead of buying.

Business scenting solutions · Scent machine rental · Large space & hotel diffusers